Gold Jewelry

We Buy & Sell Gold in Omaha, NE

Since 1980 Sol’s Jewelry and Loan has been buying and selling gold and gold jewelry in Omaha, NE, and the surrounding area. If you are looking to buy jewelry or sell your unused gold jewelry visit one of our six locations in Omaha where we can evaluate it, provide you with an estimate, and give you cash on the spot.  We buy and sell gold with 10K, 14K, 18K, and 24K purities or the European equivalent. We also offer a 30-day guarantee on anything you purchase at our shop.


  • Buy Gold
  • Buy Jewelry (rings, necklaces, bracelets, watches, earrings, etc.)
  • Provide Cash for Gold
  • Provide Cash for Jewelry
  • Buy & Sell Gold Coins & more

Why This Element Is Valuable

Simply put, gold is valuable because it’s beautiful, useful, and rare. Gold jewelry has been sought-after since before the dawn of the first civilizations and it has been prized for its beauty and rarity. There is evidence to believe that gold was the first metal our ancestors fashioned into items. According to the World Gold Council, jewelry is still the largest single use for mined gold (~49% in 2018). Due to its relatively short supply and the overall scarcity of gold, it has inherent value.

How to Tell if Your Gold Jewelry is Real

There are a few tests you can do to make sure any gold you would like to sell is real.

Nitric Acid Test - Make a very tiny nick on the item and drop a small amount of nitric acid onto it. If the spot turns green, your gold is fake. If it turns a milky color, you’ve got sterling silver. If there is no reaction, the item is genuine gold.

Density Test - Since gold has a higher density than other metals, it should sink when in water. Place your jewelry in a large cup of water. Real gold jewelry will sink while fake jewelry will float right to the surface.

Magnet Test - For this test, a high-strength magnet is required. Place the item close to the magnet and see if there is any reaction. If your jewelry is attracted to the magnet, it is fake gold. If there is a little attraction but the jewelry does not stick to the magnet, there is a low percentage of gold. If there is no reaction at all, then it is most likely real gold.

Your Local Gold Buyers in Omaha

If you are unsure about your gold jewelry or items and would like to know their value, we can help. We have testing kits and equipment that are designed to effectively test gold and its authenticity. Feel free to contact any of our locations if you have questions or stop in to buy or sell gold.